Do it for me
DIFM
What is the DIFM Marketing program designed to do for me? TOP 2 goals!
Improve Client Engagement:
Help you increase the consistency and authenticity of their client communications with the goal of increasing client engagement, client satisfaction, and referrals
Increase Social Media Activity and Engagement:
Help you improve your social media activity to provide the right content so you can increase the engagement with your posts, build your personal brand, expand your reach, improve your SEO and a better likelihood of converting prospects who search for you on Google
https://fmgsuite.com/features/marketing-assist/
https://docs.google.com/ presentation/d/1IN_NrXb- yTVWE8kTxHbzC- IaKsPB0bXYo5UtP1U9E08/edit# slide=id.g22ca6de9f78_0_26
April 2025 DIFM Calendar
March 2025 DIFM Calendar
February 2025 DIFM Calendar
January 2025 DIFM Calendar
December 2024 DIFM Calendar
November 2024 DIFM Calendar
October 2024 DIFM Calendar
September 2024 DIFM Calendar
Nice video to watch: https://youtu.be/ 5rTZVvbtyq4
Another: https://youtu.be/ jW1EAE0qgLcGabriel is video attached, he is who we interviewed during the summit.
Will my DIFM concierge handle all my marketing?
With DIFM, you get seasoned Marketing Thought leaders driving the content strategy with a team of DIFM Concierge and associates to execute the content strategy on your behalf that know our platform inside and out. There is no learning curve for the FMG tools or content. However, they will not completely take the place of a marketing resource as there are still items like executing events (we can help with promotion), custom client communications, local events and advertising that many advisors still maintain someone to help them with.
What results can I expect?
Based on proven marketing best practices related to Email, Social Media, Webinars/Events, and Blogging - which is what DIFM Marketing encompasses - advisors can expect the following over time:
Increased client engagement
Increased share of wallet from existing clients
Increased referrals
Increased number of social media followers and engagement
Increase prospect conversions by staying top of mind/top of consideration set of prospects in your pipeline as a result of consistent social, email and blogging
Increased personal and firm brand awareness and perception through the combination of consistent quality social, email, blog and webinar activities
How will I know if it’s been successful/how can I measure results?
The best way to measure success - because it is like exercise - is over time. We suggest measuring your 12-month growth after starting to use DIFM marketing (you can measure growth in revenue, clients, and/or AUM) - and comparing that to your growth rates in the 12 months before actively using the FMG platform, so you get a true Year Over Year (YOY) comparison.